Search Engine Optimization Starter Guide

Influence of Exact Match Domain on Your Page Ranks

After the smashing hit by the Panda-Penguin updates on the Google page ranks, the latest one is the EMD update. EMD or exact match domain is designed to target websites consisting of low quality content. While browsing the web at times you would have come across sites with long tail key phrase as their domain name. These long tail key phrases are essentially the specific search term that the users would search for.

A number of web marketers have been purchasing exact match domains with the aim of improving their page ranks and online visibility. However the existence of poor quality content may drastically hamper their page ranks. Classification of low quality content is based on two terms viz. parked domains or scraped content. Parked domains are place holder sites stuffed with various ads. Such kinds of websites do not provide any substantial information to the users.

Scraped content is a form of online plagiarism wherein content from other website/s is published as it is. Commonly known as duplicate content, such a practice can surely reduce your page ranks.

The idea is to provide comprehensive information on a particular topic so that the visitors can get what they are actually looking for. Infographics, power articles, etc. are some of the techniques that can act as savior. As long as you can engage your visitors and keep their interests intact, you need not really bother about EMD filter.

There are some related factors that can have a positive impact on your online rankings. Here are a few tips to help you improve the content quality of your website:-

1. Check out the number of broken links you have (if any) and get them corrected.

2. Chuckout all low quality backlinks. Pay heed to the relevance, quantity and quality of backlinks you have.

3. Do not stuff your website with too many keywords. This also related to the need of maintaining the keyword density of your site.

4. Related metatitles should be used in your website.

5. Improve your website's loading speed.

6. Include more contextual links instead of sponsored links.

7. Reduce the bounce rate of your site by focusing on infotainment. Infotainment is an amalgamation of useful information along with a tinge of entertainment. The mere placement of facts, figures and statistics is not enough. It is the way you present those facts in front of your target audience and entice them to stick to your website.

Remember, your goal is to satisfy your audience by offering relevant and useful information along with attractive infographics, statistics, photo sharing, video sharing, user participation platform, etc. If you are successful in serving your audience well, you are certainly there to rule the web.

Magnon International is one of the leading web solutions company focusing on web design, online marketing and mobile applications development requirements for the digital space.

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Why You Should Have an SEO Expert With Your Development Team

SEO or Search Engine Optimization has become a necessity in today's ever-changing world of technology. In order to build search engine friendliness into your source code, you need an SEO expert that communicates directly with the development team. This person will have many job responsibilities like implementing SEO tips and tricks on your website, building solid inbound links, and submitting your website to popular search engines and directories online. Search engine optimization experts keep introducing new techniques every now and again and an SEO expert should learn these on time to help you get ahead of your competitors.

Google and other popular search engines are developing complex algorithms that determine the rank of a website. Learning to make a website right according to these algorithms is not a simple or easy task. Your company therefore needs an SEO expert that would work with the development team to improve your website's ranking and maintain it in the long run.

This person will make your site easily accessible for search engines and visitors alike by building a comprehensive site map. He or she will also launch a link building campaign to get effective back links for your website. For driving more traffic to your site, an SEO expert conducts research on latest trends in the SEO field and installs new and more useful plug-ins that make this task easier.

An SEO expert would check your website and test it against current SEO standards. He or she would ensure that every page of your business website has its own title, there are carefully written meta tags for each page, and that there are image alt tags created for all images. Moreover, they choose keywords and phrases for your website by carefully conducting keyword research and then make the development team focus on those keywords only. An SEO expert would tell you that too much marketing hype will make a website look unprofessional.

Some people might think that having an SEO expert for their business is not important. According to them, these techniques are simple and straight forward to implement and therefore any good developer or coder will be able to handle them. However, the hardships are encountered only once the job is started and the developers find it difficult to implement each and every practice along with the tough job of writing and testing code.

These points give good reason for having an SEO expert on your development team. Making your website stand out from the rest of the internet is surely something you wouldn't want to overlook. Hire an SEO expert today and see the progress yourself.

Saif Ullah Butt is SEO consultant and have been giving SEO services from many years, You can catch him at http://www.saifullahbutt.com/

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SEO Basics

Page Title

Page Title is nothing but the title of every blog post or a web page. Your page title must not be duplicated or copied from others. Page Title is the first thing that any search engine will look for. Usually page titles will tell entire topic of the web page.

It's suggested to include your main keyword in the page title, for best results.

Keyword Research

First one is keyword research. Every website is based upon certain topic. Keywords are list of those words that relate to your sites content. You must complete thorough research on which keywords to include in your content, before even starting to think of what text you're going to put on your page or pages.

Keyword Density

This on-page technique is also regarding keywords. Your content must contain right amount of keywords in every webpage. If you are stuffing pages with unnecessary keywords then Google will never rank you! So be careful with keyword density.

Site Structure

Site structure can also be called as site architecture. Your site architecture must represent the market you are trying to target. However to overcome this by focusing on creating good content for your website.

Keywords

These are the words or phrase that people type into a search engine. Understanding what keywords people use to search for your product or service and then optimising your site so that it ranks high for these keywords.

Bear in mind though that the most effective keywords are not always those that are the most searched for. Often highly searched terms will have a lot of competition, so you're never going to rank on page 1 of Google for them or are so broad that you will get a lot of irrelevant traffic to your site that's never going to convert.

So being sure to pick the correct keywords for your site and content is vital.

Keyword density

This is the number of times a keyword or phrase appears on a web page, compared to the total number of words on that page. The higher that proportion is, the higher your keyword density, and up to a point, the more likely you are to appear high up in the search engines for that particular keyword.

Link building

The process of getting other websites to link to yours. These amount and quality of links to your site will affect how well ranked your website is in the search engine ranking. In simple terms, the more links you have, the more likely you are to appear higher search engines.

Anchor text

This is a term for the words contained within a link which are clickable. Anchor text has a effect on SEO so it's best if anchor text contains the keywords you're optimising for e.g. The link, Web Design Burton will be much more valuable than the link, SmarterWays. You should pay attention to the anchor text on links on your own website, as well as on other websites.

Spider

This is a program that automatically finds web pages and tells search engines about them. Search engines couldn't work without spiders, so it's essential to SEO that your website is built in a way that is spider-friendly, so they can read the content on your site.

Organic search

This is the listings on search engine result pages that are not paid for, and that appear purely because of their relevant to the terms searched for. Advertisements or sponsored links on Google for example, would be classed as paid links.

Pagerank

A score given to a web page by Google. When Google was founded, one key innovation was PageRank, a technology that decides the "importance" of a web page by looking at what other pages link to it, as well many other contributing factors. Today Google use more than 200 factors, including PageRank, to rank websites.

If you have any more questions to how we can fulfil your SEO needs or to find more on our SEO services. Please feel free to contact us, or leave a comment below and we'll get back shortly.

If you interested in finding out more on these keywords or interested in one of our SEO services and want to find out more. Please feel free to contact us, or leave a comment below and we'll get back shortly.

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Facts About the Future Of SEO

When you have a website, one of the most important tasks for you to engage in is SEO. If you can get visitors from the search engines, you'll be able to generate large amounts of free traffic to your site. When you get free traffic from the search engines, you'll have to spend less money paying for traffic to your site. Although search engine optimization has been around for many years, it has recently changed significantly. Here are a few facts about the future of search engine optimization.
Content is the Most Important Part
If you want a large amount of traffic coming to your site, content creation is the most important part of the process. In the past, you could simply stuff your content with a bunch of keywords and get your site found by people through the search engines. When Google made some changes to their algorithm with the Panda and Penguin updates, a huge emphasis was put on content. Now, you have to create the best possible content that people actually like to read. When people like your content, the search engines will be much more willing to send your site some traffic.
Besides making sure that your content is good, you also have to make sure that it is updated and fresh. Search engines are trying to put more of an emphasis on providing results that are recent and relevant to people. This makes it a lot more work for you as a webmaster, but it's something that has to be done to provide the best search experience. Google has introduced a new system called Caffeine that is designed to help distinguish relevant from outdated content.
Don't Try to Manipulate Links
When engaging in SEO, most webmasters understand the importance of getting quality links from other websites. While it's been this way for years, it's not as easy to game the system anymore. In the future, you'll have to focus on getting the best links from the best websites. If you try to manipulate the search engines and get links without actually earning them, it's going to hurt your chances of ranking in the search engines. In order to do well, you're going to have to get links from legitimate sources.
Personalized Search
In recent months, Google has made big changes in the area of personalized search. If you are logged into your Google account when you do a search, the results that you see will be tailored to your preferences. For example, if you have a Google+ account, any posts from your friends that are relevant to your search may be displayed in the top search results on the Google home page. Google also keeps track of the sites and information that you have viewed in the past and may put more of an emphasis on those sites for your future searches. This means that more people will have their own search results instead of a standardized set for everyone.

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Social Media
One of the biggest changes is the implementation of social media. Social media sites have really started to catch on, and millions of people are using them every day. Because of this, search engines are starting to pay attention to what is going on in the social media sites. The search engines are going to implement data from social media sites into their rankings. This means that you'll have to have some kind of a presence on the social media sites if you want to be able to do well over the long term.
Alex Djukic is an SEO Copywriter at http://seo-atlanta.com/, an agile and sustainable SEO agency in Atlanta.

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Is Your Content Promoting Your Website?

For any business trying to get compete in the global internet market, it can seem as though there is a never-ending list of concerns to maintain a good website. Having an internet presence is a necessity for a company to stay competitive and definitely take some time and effort to do it right; being sure that a business internet location is actually having a positive impact for a company and not the other way around is essential. One way to be sure of that is to have content that is more than just words or images on a screen. The right content can aid promotional efforts and increase optimization, signs of an efficient website doing its job.

How Good Content Works Hard

Even the most grammatically correct, well-written content can be a bomb on a website if it is not handled the right way as it must not only accurately sends the right message; it must attract more readers as well. Through the careful use of keywords, having high-quality copy that is just the right length, and presenting good information that viewers want to read can attract more searchers and gather naturally generated back links, which are indeed highly valuable in terms of optimization. Good internet copy that works hard is concise, well-rounded in terms of point of view, and offers value to readers. It doubles the effort that was put into its original composition, working on its own to increase website traffic and SEO efforts.

How Bad Content Works Against SEO

In an effort to cut down on the number of poor websites that dishonestly take away traffic from honest, well-made ones run by conscientious businesses, Google has continually stepped up its filtering and indexing protocols which has affected all websites in some fashion. What this means is that those with overly promotional copy can get flagged and ignored; pages with little more than a few sentences of irrelevant content can as well. Steps are being taken to weed these unsightly locations out where it is obvious that providing value has no priority at all. Even accidentally giving such an appearance works against any attempts to increase traffic and search engine ranking. Organizations need to be especially careful of the copy that is put on a website for this reason and not let it accidentally sabotage otherwise great SEO techniques with one bad article or blog post.

How to Produce Hard-Working Content

Getting the most out of any internet contents is really fairly easy if willing to spend a little time in the effort. Articles or posts should be well-written, correct, and relevant to the displayed topic to provide value. Beyond that, placement in a well-designed, user-friendly website could be further enhanced by sending press releases directing viewers to the new content, commenting through social media with honest, relevant input, and including a link back are valid ways to let the public know that a website is there, with valuable information to read. With a little bit of effort, businesses can find themselves with higher search engine traffic and eventually, more quality organic back links.

There is no single recipe that will work for every internet-based company since each one caters to a different audience; the main idea of having exceptional content that can work on its own is to have one that can relate to as many as possible. By making an organization's website a place providing viewers with positive experiences, word will spread on its own. Through the use of quality articles and other proven internet building methods, website content can work double-duty to help any business succeed!

Chris Hunter is an expert in Web Design and Search Engine Marketing. To find out more about SEO in Houston, go to the main website at: http://www.webunlimited.com/.

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Google Publishes Human Rater Handbook Version 3.27

While Google is famed for its often altered search algorithms, it still manages to employ real human people to rate and review thousands of websites, which means that it needs a guideline to help impact upon how these chaps go about their work.

This month, Google has released the latest version of its General Guidelines, which is a hefty document that deals with this very issue. It was released to the human raters in June and has now become publicly available for the first time, which means people involved in site management, link building and article writing for SEO, will all be interested to see what it contains.

Google's Matt Cutts has spoken out about the fact that the conclusions reached by human raters do not affect SERPs directly, although it is worth remembering that they in fact play a role in influencing future alterations to the engine's algorithms, which means their methods deserve consideration.

In the new guidebook, Google outlines what it considers to be the main attributes of a high quality website, distributed amongst the categories of Main Content, Supplementary Content and the all-important Advertisements.

When it comes to content, Google considers that it needs to fit into one of a number of moulds to be deemed of a high quality. This can include entertaining the site visitor, informing them via a shard opinion, offering them the sale of a product or service or even allow for file sharing and downloads.

This is quite a broad spectrum, but basically, means that a page needs to engage the visitor in some way and, perhaps more importantly, feature content that is professionally composed and discerningly edited. This applies to both big corporate sites and small business pages, so no matter the background of the creator, it is necessary for a base line of quality to be established.

The layout of pages also comes into play, because human raters will be more impressed by sites that place content front and centre, rather than sidelining it, to squeeze in as many ads or extraneous elements as possible.

Google places some emphasis upon the reputation of a website when assessing its quality using human raters, which means that sites that have received external recognition or are generally well respected in the wider community, will be better received than less well known sites or those that may have been criticised in the past.

Social media can now have an impact on how sites are rated and evidence of a good social presence will be deemed beneficial to the overall quality.

Meanwhile at the other end of the spectrum, the handbook goes into the aspects of a page that might warrant a low human rating. This includes factual and grammatical errors in the copy, excessive use of a keyword or even a penchant for verbosity when the article in question is expressing something relatively simple.

Observers have noted that only minor changes have been made for the 2012 iteration of Google's human rater guidebook, but subsequent analysis is likely to turn up a few more changes.

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Making Your PPC Campaign a Global Hit

Localization - every PPC marketing company has given this expert advice, especially to businesses whose scope is limited to a particular geographical area. However, for those who have dreams of expanding, these localization tactics can be slow to produce conversion and can be ineffective in building international brand equity.

Think global, act local - this can very well be the new mantra of a search engine marketing company. Basically, this tells businesses to frame their pay-per-click advertising campaigns with global competitiveness and presence in mind, but adjusting execution techniques based on the nuances of a geographically specific audience.

Going global is not an easy feat and there are questions that you and your partner PPC marketing company need to answer before you can effectively launch an international campaign.

Know Your Destination

No traveler goes abroad unprepared. The real globe trekker does all the necessary research about his or her destination and drafts a comprehensive pre-travel checklist.

The same principles should apply when a search engine marketing company is developing a global advertising campaign. Below are just few of the pertinent information you should have on hand:

• If you need to ship your products to a particular country, is the shipping expense reasonable and won't affect your bottom line?

• Do you have information about tax laws and other financial legalities that might affect your operations?

• Are the products you are selling even allowed in your target market? (i.e. it's nonsense to sell winter clothing in tropical countries)

• Do you have a customer service team in place that can answer queries in the local language?

Before you delve into the marketing side of things, these are the operational prerequisites that need to be addressed.

Go Beyond Google

In the US, every business with an online presence is at the mercy of Google (and probably Yahoo being the far second in terms of search engine market share). However, this is not the same case with other countries. A PPC marketing company should know that search engines that are predominantly used in a specific country. For, example, Google is not even accessible in China and Yandex is the search engine superstar in Russia. Each of these search sites has its own PPC rules and rates so it is important to know these details.

Know the Culture

The search patterns and behaviors of people from different cultures differ from one another and in order to launch an effect ad campaign, a search engine should take these cultural nuances into consideration. For example, when searching for luxury cars, American internet users may use different keywords compared to Europeans.

This will also dictate how you should craft your ads in a way that is appealing to the market's cultural background. Needless to say, your ads should be written in the local vernacular and a professional PPC marketing company should know that direct translation using tools is not advisable. It's best to tap into the services of someone who actually speaks the language.

If you are one of those brands who dream big and want to cross national boundaries, go ahead and follow these tips when it the time comes to develop your PPC campaign.

Author is working as an Internet Marketing professional in an SEO company LA, Los Angeles. He likes to write informative articles on various topics related to Internet Marketing. Through this article, he wants to share his knowledge with people who are about to hire an SEO agency for their businesses.

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