SEO (Search Engine Optimization) is a process of improving the rank of a web page in the SERP of target search engines for a set identified key phrases. There are two phases of any SEO work. One is On-page and Off-page SEO. On-page SEO relates to the factors on the web page itself that determine its rank in search engines. These factors are done on the site to make the site more search engine friendly and if the on-page factors are effectively done over the site, then the site gets crawled faster by the search engine spiders.
• In an On-Page factor the "Header Tags" have their own importance as they are the things which get crawled first and at the time of their crawling the keywords inside the header get crawled and the search engine gets to know about the content of the site.
• The image alt tags also have the importance as Google do not crawl images then by giving the proper alt tag we make Google crawl the image.
• Meta tags (Title, keywords, and description) are the on-page factor which can be viewed by anyone going on the site and right clicking on the page and click on view source. But while defining the tags on the page one need to keep in mind that the title should not be more than 70 characters, keywords should not be more than 120 characters and the description should be around 150 characters so that when you find your keyword on the SERP then the whole description should be visible over there.
• The content written on the site should be optimized and keyword rich.
There are many other factors which are to be taken care while doing the on-page factor of a website. But the Off-page SEO covers the major area of link building. In this link building technique we make the backlinks to our website and due to that we can get a good ranking on the search engine page and get more amount of traffic. But it only happens when the link made are of Quality and are relevant to your site. It also depends on the behavior of the user after logging on to your website. If he just watches and leaves it without clicking on any page, then it increases the bounce rate of your site and your site can rank low on the SERP.
The evolution of social media techniques is also helpful in the Off-page SEO as the social media is one of the most easy and most helpful method to advertise for your site and get visits through it. There are various other factors which are to be taken care will be discussed in the next phase.
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